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<p><strong>Business Evolution </strong></p>
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<p>Figuring
out how to effectively utilize social media within your business can be a
tricky task. On one hand, it’s critical for Marketing. On the other, it can be
a major time suck. You'll have to walk a fine line of utilizing the main
players like Facebook and Instagram, alongside other lesser known
social-related platforms to evolve your business and increase communication and
productivity amongst employees and clients. We're not going to spend time in
this blog giving you a large how-to of using each of these platforms, but we
will get you started down the right path with the correct technology. </p>
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<p><strong>Customer
Service</strong></p>
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<p>While
nothing can replace a human voice, sometimes, utilizing social technology can
massively improve your customer service. Start with simple tools like the
Facebook Messenger autoresponder. Whenever someone messages you on Facebook,
they immediately receive a response acknowledging their message in addition to
expectations for further interaction. This allows you to be continually
responsive without constantly sitting on Facebook. </p>
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<p>If you’re
ready to take it a step further, consider specific customer service profiles on
Facebook and Twitter. You’ll need to be able to clearly track customers’
complaints and rants, but quickly showing up in response on these social
profiles will make a big difference. <a href="https://blog.hubspot.com/service/customer-service-tweets">Check out</a> how these companies do Twitter
support very well. </p>
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<p>Finally,
consider a chat mechanism on your website. A whole generation of customers is
rising that much prefers chatting online to getting on the phone. You don’t
have to constantly manage this service. You can either set office hours or
outsource to a third party to start and triage conversations. </p>
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<p>Utilizing
these techniques, your office manager and customer service team can get off the
phone and answer questions through a social platform while they are working on
other items creating greater efficiency.</p>
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<p><strong>Communication</strong></p>
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<p>Communication
between employees can also be enhanced with social platforms. For example,
Microsoft Office 365 offers Teams, a software for messaging, video
conferencing, calls, and screen sharing. Instead of walking all the way to
someone’s office or trying to multitask while waiting for answers, you can type
in a name and send a message to anyone in the company. It cuts time in half;
you get quick on the spot response or support.&nbsp;
When employees are working remotely, they can still communicate
effectively with anyone in the office utilizing a screen share and video to
make their message clear. Something like this will also allow you to eliminate
other video conferencing software for a more complete, all-in-one solution
saving time, training, and money. Your IT company can point you in the right
direction when it comes to implementing a software like this. </p>
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<p><strong>Morale</strong></p>
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<p>Finally,
social media, social tools, and social platforms are all shown to increase
morale within a business. They are allowing employees to streamline their jobs
without the stress and hassle of attempting to collaborate with different
people via email or an office visit. It also shows them that you trust them to
use these things on work time and not abuse the privilege. Taking a small break
to check Facebook or network with a client makes a surprising difference in the
workplace. Do some research and find out what would work best for your
business. </p>
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